On March 30, it came to its conclusion FIFA 22 Legacy Cup , tournament organized by McDonald 's, considered one of the most important tournaments of the virtual foot ball where players from different nationalities were measured to demonstrate who It is the best using the command to become champion.
FIFA 22 Legacy Cup is the first experience that makes the brand, with more than 18,000 participants registered from 11 different countries of the continent, as a great attraction for the Gamer Community of LATAM. The brand mentions that your tournament website had more than 100 000 visits during the event.
The tournament had the versatility of playing both Xbox and PlayStation allowing two champions, one for each platform, during the tournament, more than 340 games were played and 360 minutes of play only in the finals.
The semifinals were made up of players of Venezuela, Colombia, Brazil, Mexico and Argentina. The champions of the Great Event were "Haroldchampion12 ", from Venezuela, in PS4 and " Renato Lima Soares" , from Brazil, on the Xbox platform, giving a total bag of $ 10,000 distributed among the participants, the tournament was transmitted on the Twitch platform, both in Spanish and Portuguese.
It is the first experience of the fast food brand with very positive results by linking the content with its mobile application with the ESPORTS, creating a starting point to complement the offer of its most accessible products and forms of purchase that are possible thanks to the increase in the use of digital channels by consumers.
We hope in the future to see more competencies of this type performed by GREAT M or perhaps by the brand General Sanders , hoping that the players market has greater opportunity to approach experiences of this type.
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